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Social Media Marketing

What is social media marketing? The social media platforms are an excellent way of reaching new customers. With the right social media strategy, you can hit your target groups spot-on! But getting results with SMM (social media marketing) requires you to have a 100% clear message in your social media plan.

Social Retargeting Campaigns

RiverOnline is a social media agency, and we incorporate SMM in many strategies. We often use the social medias to support bigger online campaigns, where the primary focus is SEO, Google AdWords, etc. This allows us to reach the same customer multiple times – we do this with social media retargeting campaigns.

Up to 98% of your visitors does not buy!

Most of the time when customers visit your website, only 2-4% of them will buy from you. With Social Retargeting we can subsequently expose the customers with the ad, 2, 3, 4 or 5 times. This method of continuously showing an add reminds the customer to buy their products in your store. This is targeted social branding to already interested consumers.

If you want, we can target campaigns towards your neighbor!

A social media campaign can be targeted towards very specific groups of people. We use both LinkedIn and Facebook in our campaigns, with Facebook creating the biggest ROI (Return on investment) Below is a list of known target groups.

• Age
• Gender
• Marital status
• Household
• Resident
• Family
• Working sector
• Work place
• Occupation
• Company owner
• Province
• Web Retargeting (People that visit your website)
• Mail Retargeting (People you send newsletters to)
• And much more

This is but a selection of the many targeting possibilities the social medias provide. Give us a call or fill out the form, our social media expert can tell you much more about the benefits of using social media for marketing purposes.

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